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How API Integration Revolutionizes the Shipping Industry 

How API Integration Revolutionizes the Shipping Industry

What’s inside?

    “Behind every successful business these days are Application Programming Interfaces (APIs), providing or delivering real-time access to vital application services and data. It’s a big, big business, with API monetization projected to grow by 115% within the next two years,” according to RT Insights. 

    APIs have emerged as a critical tool in the shipping industry, especially when integrated with a transportation management system (TMS), Ownership and Control systems (OCR) and trade platforms. This blog post explores the transformative impact of API integration and explains the benefits of embedding APIs into existing workflows and platforms.

    The Role of APIs in the Shipping Industry

    APIs serve as the building blocks of modern software development, enabling different systems to communicate and share data seamlessly. In the context of the shipping (and supply chain) industry, APIs have revolutionized how data is exchanged across various stakeholders, including shipping companies, ports, logistics providers, and customers, and across different teams in the same organization. This digital transformation facilitates real-time tracking, efficient route planning, accurate risk-based due diligence, streamlined customs and sanctions clearance, and enhanced decision-making capabilities.

    API Integration

    Enhance Your Existing Workflows with AI Insights

    Integrating APIs into existing TMS, OCR, and trade platforms unlocks many benefits. Platforms with API data integration capabilities can offer real-time visibility into shipping operations and active and past voyage milestones, automate manual processes, and provide actionable insights that drive cost savings and operational efficiency. By harnessing the power of APIs, businesses can access a wide range of functionalities, from tracking and scheduling, to compliance management and analytics, all within a unified platform.

    API Integration Benefits for the Shipping Industry

    • Enhanced operational efficiency: APIs automate data exchange and processes, reducing manual efforts and minimizing errors
    • Improved visibility and tracking: real-time data access enables better tracking of shipments, vessels, and inventory levels
    • Increased flexibility and scalability: APIs facilitate easy integration with existing systems and can be scaled to accommodate growing business needs
    • Data-driven decision-making: access to real-time and historical data supports informed decision-making, optimizing routes, payments, and operations

    Terminate the Toggling

    Toggling between your own user interface (UI) and screens that offer actionable insights is clumsy. It takes too much time when you need to make quick risk assessments and decisions.

    Obtaining a holistic picture on one screen, within your existing workflows, solves the pain point of endless toggling when trying to gain a complete assessment of shipments, vessels and containers, and generates fast and accurate risk assessments.

    Looking Forward

    The integration of APIs into the shipping industry and TMS represents a significant leap forward in operational efficiency, data-driven decision-making, and customer satisfaction. While there are challenges to navigate, the benefits far outweigh the drawbacks, especially for forward-thinking companies. As the industry continues to evolve, API integration will undoubtedly remain a key driver of innovation and growth in maritime logistics.

    To give just one quick example: Windward’s partnership with Wisor, a leading provider of freight management software, provides Wisor customers with Windward’s Maritime AI insights for precise ETAs and full visibility of container tracking, with 99% coverage.

    Wisor 2

    Incorporating API technology into shipping workflows and TMS platforms streamlines operations. As we look to the future, the seamless integration of APIs will continue to play a pivotal role in shaping the efficiency, sustainability, and resilience of maritime transportation networks worldwide.

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    1. Why AI is a Maritime Professional’s Best Friend  Mar 15, 2023
    2. Windward's API Insights Lab: Empower with Maritime AI Jun 30, 2022