TradeSense Episode 10 | What Digital Leadership in Maritime Logistics Really Looks Like

In this episode of TradeSense, Wolfgang Lehmacher, Founder of the Supply Chain Innovation Network, joins Windward’s Cassandra Gomes to explore how freight forwarders and logistics companies can move beyond efficiency and build resilient, data-driven cultures.

From fragmented data and fear of transparency to training superusers and designing intuitive rollouts, the conversation unpacks the real challenges behind automation and the human-centered strategies to overcome them.

Whether you’re leading digital transformation, managing global rollouts, or scaling maritime operations, this episode offers a clear look at the cultural shifts, tactical steps, and leadership mindset needed to make automation real.