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Webhooks Are Essential for Trading & Shipping: Now They’re Easy to Manage

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What’s inside?

    A single day can mean millions in the trading and shipping (T&S) ecosystem, so staying ahead of risks is a must. But everything seems to be constantly changing, from fluctuating market conditions and geopolitical uncertainties, to evolving regulations and sanctions. 

    Webhooks empower traders and shippers to react to risks in real-time. They deliver real-time alerts and critical insights directly to users, ensuring they can make proactive decisions, instead of reacting too late. 

    With Windward’s new Webhook Portal, a self-service feature, businesses can now manage these alerts with greater precision and control.

    Why Webhooks Matter for Trading and Shipping

    The trading and shipping industry doesn’t sleep. Prices fluctuate, trade flows get rerouted, and global events can disrupt operations at a moment’s notice. Traditional methods of retrieving information – such as periodic data refreshes, or manual checks – are too slow.

    Webhooks enable users to:

    • Stay ahead of market shifts – whether it’s a surge in freight rates, congestion at a key port, or unexpected regulatory restrictions, webhooks provide immediate alerts to help businesses adjust their strategies in real time.
    • Proactively manage risk – instead of reacting to disruptions after they impact operations, webhooks enable companies to anticipate challenges and act accordingly – whether rerouting shipments, adjusting cargo loads, or re-evaluating risk exposure.
    • Reduce manual workload – Webhooks eliminate the need for constant system checks and manual data pulls. With automated alerts, decision-makers receive the information they need, without unnecessary effort.

    Webhooks Have Been Hard to Manage

    Webhooks provide tangible value, but they’ve often been cumbersome to implement and maintain. Many organizations rely on internal or outsourced IT teams to set up webhooks and their endpoints, debug delivery issues, and ensure seamless integration with internal systems. 

    Without an easy way to set up the webhooks and quickly view failures, companies risk investing too much time before extracting any real value…

    The Power of Customization

    Not all data is useful, and an overwhelming flood of notifications can hinder rather than help. That’s why customization is critical.

    With customizable webhook subscriptions, users receive only the alerts that matter to them – whether tracking vessel movements, or keeping tabs on port calls in high-risk areas. Instead of being bombarded with irrelevant updates, businesses can fine-tune their webhook settings to focus on the insights that drive decisions, improving efficiency and clarity.

    Introducing Windward’s Webhook Portal: A Self-Service Capability

    Windward’s new Webhook Portal puts the power of real-time risk management in the hands of users. This self-service feature allows customers to independently manage their webhook integrations – similar to push notifications – without needing assistance from Windward’s delivery team.

    Key Features

     ✅ Native Microsoft Teams integration – seamlessly connect alerts with Teams
    Health status dashboard – monitor message delivery and logs in real time
    Retry mechanism – ensure failed messages are resent automatically

    With role-based access control, organizations can ensure that only authorized users manage webhook settings, providing both flexibility and security.

    Take Control of Your Alerts with Windward

    The ability to respond instantly to risks isn’t just a competitive advantage – it’s a necessity. With Windward’s Webhook Portal, businesses can independently fine-tune their alerts, ensuring they get the right information, at the right time, in the right place.

    Ready to upgrade your real-time risk management? 

    Explore the Webhook Portal.

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