Geopolitical tensions, technological shifts, and supply chain volatility are persistent challenges, forcing organizations to rethink their strategies. But with every challenge comes opportunity. Based on insights from Windward’s 2025 Top Trends in Global Trade report, this blog post explores how those who can anticipate and adapt to disruptions – whether due to shifting trade routes,...
The U.S. Treasury’s Office of Foreign Assets Control (OFAC) has issued sweeping sanctions against over 180 vessels and 170 companies connected to Russian energy exports, shadow fleet operations, maritime insurance, and oilfield services. These actions are part of a broader effort to disrupt Russia’s revenue streams and target networks that enable sanctions evasion. The implications...
ChatGPT exploded on the scene, followed by many other apps and solutions, and suddenly it seemed like everyone in the world, including the maritime and supply chain/logistics ecosystems, was talking about Generative AI (Gen AI).
All of the noise has made it difficult to determine what is real. Even if you were ready to dive in and decide upon an approach, do your current data handling processes even make it feasible to proceed with Gen AI? And what are the real-world insights and business benefits that would justify adoption?
Artificial Intelligence (AI) is now routinely discussed at industry events and conferences. It is changing the maritime and supply chain/logistics ecosystems, empowering operators to automate processes, strategize proactively, and cut costs.
While many leading companies have integrated AI tools into their products or pledged to do so in the near future, only a handful of companies have incorporated Generative AI (Gen AI) into their offerings. There are some great discussions about Gen AI that are happening, but it is also apparent that the term is in danger of being turned into a buzzword that is thrown around too freely and sometimes in a misleading fashion.
ROI for Gen AI
It’s understandable why people in the maritime and logistics ecosystems are so intrigued by the benefits of Gen AI. A recent Deloitte survey found that Gen AI applications offer excellent return on investment (ROI), including:
As the ecosystem evolves, Gen AI conversations and implementations are expected to become more sophisticated, driving meaningful advances.
The Next Step…
To unlock Gen AI’s true potential, businesses must zero in on precise use cases. Organizations should identify exactly how AI can serve their unique needs.
To meet trading and shipping needs and offer substantial ROI, Windward has expanded our Maritime AI™ portfolio to introduce Windward Gen AI Agent – MAI Expert™. The industry’s FIRST Gen AI agent is a virtual maritime risk subject matter expert that leverages Windward’s proprietary AI models and human expertise, using innovative Gen AI engines. It is generally available now.
MAI Expert™ provides a tangible ROI per user that starts from 5 times for small organizations and up to 88 times for large ones with a significant screening volume.
Designed for precision and efficiency, MAI Expert™ empowers decision-making with comprehensive risk assessments and insight summaries. It seamlessly integrates a reliable maritime and risk expert into daily workflows and automates repetitive tasks to offer a strategic edge, and reliability.
Our NEW eBook, The Natural Evolution of Gen AI for the Maritime Ecosystem, explains exactly which pain points MAI Expert™ heals.
I Want to See This in Action
Everything you need to know about Maritime AI™ directly to your LinkedIn
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